You Should Give A Damn Bout Your Business Reputation

You Should Give A Damn Bout Your Business Reputation via GIPHY Reputation matters in business. It dictates everything from the attention you receive now to your prospects. This is especially important for a new company. At this stage, you’re untested and unknown. Your reputation is the only things new customers have to go by. You could say, then, that getting this right is a big deal. Sadly, as much as a good rep can get your business off the ground, a bad one could put an end to your dreams. That isn’t always the case, of course. Sometimes, teething problems are easy to smooth over without any lasting repercussions. But, making certain mistakes at this stage ensures that these are what stick with people. Issues like these will follow you down every future business path. Often, you’ll find that they’re the nail in your company coffin. Lucky for you, it doesn’t have to be that way. All you need to do is start giving a damn about your reputation by avoiding the following at all costs. A bad deal Bad deals are never good for a new business. While customer service always matters, one disgruntled customer may not be able to unravel you. If you fail to deliver or don’t impress a significant player, though, you could struggle to get big deals again. Far from just one unhappy customer, this will lead to a whole company of them. Not to mention that the business world is a small place. News travels, and you’ll find a black mark against your name before you know. That’s why you should only ever agree to deals you’re 100% confident you can fulfill. Otherwise, you may as well start packing your office now. A fall from grace It doesn’t get much worse than workplace injuries. Admittedly, these aren’t unusual. Nearly 4 million people getting hurt at work each year. Still, you should take every legal precaution necessary to keep staff safe. Even in a dangerous workplace like a construction site, a worker injured through negligence could contact a building accident lawyer. If the case went public, you would then struggle to attract new staff. And, without staff, you don’t have a company. Don’t let it happen. Know the law and how to implement it. Off-mark advertising We all hope to develop ad campaigns which hit the bullseye. Getting this right early could ensure success like nothing else. Equally, getting it wrong could put a stop to things, especially if your ad is in ill taste. An advertisement which attracts attention for the wrong reasons will become the one thing people associate with your brand. Even big brands struggle to get away with this. Many are still seething about Pepsi’s protest-based ad last year, released not long after the Charlottesville tragedy. While they have enough footing to survive, a similar mistake would ruin your chances. As a general rule, keep any ad clear of politics or potential offense. All the better for keeping your reputation as squeaky clean as it needs to be during these early stages.